You now need to look for a few good small business marketing ideas to bring in those customers. After all the hassle you’ve gone through with establishing your business, it's the next important step.
You will soon find that there are plenty of ideas floating around. How do you know which ones will work and which won’t? The truth is it can seem impossible to know for sure right at the outset unless you’ve had some prior experience to lead you in your decision making.
When I first started out, I made the mistake of researching and researching some more to find that “perfect” strategy that would make me a success. Although I tried a few small business marketing ideas, most of which didn’t work, I mainly spent my time learning and researching.
You might say this was a fun way to feel like I was in business but actually I was failing quite miserably due to a lack of execution. The reality is the best ideas are the ones you actually implement, work on, improve, work on some more, improve some more, and so on, until you have a winner. The best idea in the world doesn’t do any good not implemented.
Similiarly, a mediocre idea implemented is way better than no idea implemented at all. You have to start somewhere. So start! Of course, learning from the experience of others is a great way to make sure your implementation isn’t a flat out failure.
There are many things to keep in mind. Like the fact that some of the most expensive ideas are actually ineffective and just a waste of time and money, and that creativity can go a long way in providing really good small business marketing ideas that have very little cost or are extremely affordable. That’s where it’s important to make sure you’re marketing smartly… not blindly.
Below I’ve shortlisted 6 small business marketing ideas for what I’ve found are being used in businesses of all types that will help you get those customers through the door, and back again and again.
1. Collect Email Addresses
The vast majority of the profits in any business is in the repeat sale. If you don’t have your customers and prospects email addresses, you are leaving A LOT of money on the table.
Make the collection of your prospects email addresses and if useful to your business, other contact info, A PRIMARY effort of your marketing efforts. Once you have this information, use it to educate and inform your customers.
Make sure they know not only how to choose the right business and make the best purchasing decision for your type of business, but also why your particular business is the best business to make the purchase at!
2. Create Your Own Website and Blog
Make your website go beyond merely giving the name and location of your business. You know a lot about your business so why not talk about! Give your readers helpful tips and suggestions. Inform them about the promotions you are offering.
Start a blog. Blogging allows you to interact with people who are interested in what you are offering. The more you interact, the more you will connect and the wider your circle of potential customers will grow. If you don’t have the time to regularly blog (and who really does?), find someone who is acquainted with your industry to write the articles for you.
There are people on elance and other freelance writing websites who have experience in probably the very specific industry you are in, and can usually write the articles for you for a very reasonable fee.
You can always edit them a bit to add your personal touch/flavor before publishing them. Creating regular content like this makes you look like a pro, gives you credibility, helps the search engines rank your website and blog higher, and just all around provides many great benefits to your business development.
3. Use Google Local
Google Local, the latest offering from Google is a boon to small businesses everywhere. With Google Local, you list your business and whenever somebody enters in a related search term, your location will show up helping you get more leads and more customers. The best part of it is it is free to use. Doesn’t get any better than that. All you need to do is just login to google and take a few minutes to create your listing.
4. Create a Customer Loyalty Program
There are several ways you can do this. Develop a points program where your customers earn points on every purchase they make. They can accumulate these points and redeem them against future purchases.
When a customer purchases an item or uses your services, give them a coupon offering them a discount that can be used the next time. Never let a purchase go unrewarded. No matter how small the reward, customers love the thought of getting that little something extra and that will keep them coming back.
5. Join and Use Social Media Platforms
Using social media networking can be very effective. You just sign up with sites such as Twitter or Facebook and you’re on your way. It’s an easy, convenient and cost effective way to build brand recognition. Just as with your blogging, you can outsource the work on this to make sure it stays up-to-date.
6. Send Out Newsletters
Getting people to voluntarily give you their email addresses and sign up for your newsletters is probably THE MOST IMPORTANT and profitable marketing effort you can have. Use these email addresses to send out regular newsletters keeping your clients in the loop about what’s happening with the business.
We’ve learnt to recognize which ideas will create the buzz you are hoping for, contact us today for more small business marketing ideas that can work for your business.
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