How to increase sales is the one thought that dominates every business person’s thoughts. No matter how big or small your business may be, the ultimate goal is to make a profit and that can only be done if you know how to increase sales.
So how do you do that? What are the tactics you can use to attract potential customers and then entice them to buy whatever it is you are offering?
Specific marketing strategies may vary from one business to another. What tactics you use will depend upon the type of business as well as the demographics of your target customer.
However, while there is not really one fixed answer, there are many proven methods and principles that can be applied to all businesses, regardless of type. This is because all business has the same ingredient: human involvement. Thus, using principles that are in alignment with our natural human ways are able to help increase sales, no matter what business you are in.
As a small business you may not have the massive marketing budget that allows bigger retailers to splash on huge billboard and television advertisements, but that’s probably good: most of those types of advertising don’t produce direct sales.
If your business is anything like mine, you just simply can’t afford to purchase any type of advertising that doesn’t have a direct and positive influence on your bottom line.
However, we do have something that many of the larger companies don’t, and even though they often work really hard, can’t really duplicate to the quality that we are able.
We have the ability to connect with our clients on a one-on-one basis and build an ongoing relationship with each person individually.
When you take time to connect with a client, you make them feel special and this will keep them coming back to you instead of going over to the larger businesses where they are treated indifferently.
When you become your clients’ friend, they are much less likely to switch or cancel their business relationship with you. It’s an old saying, but people really indeed do choose to do business with friends.
Seek to re-orient your dealings with your customers so that they automatically build and promote an increasingly positive friendship relationship.
When I do business with any company, I always make note of their customer service. Outstanding customer service keeps me going back whereas indifferent service will turn me sour towards the business faster than almost anything else can.
An indifferent, careless
attitude shows that your company does not care about your customers
and it also sends a signal that should there be a problem, you are not going to bother trying to resolve it. Why buy from you if you won’t care for them long-term?
The customer service or experience that you offer is key to retaining or losing the patronage of your clients. Be attentive to your clients. Communicate with them.
Seek to anticipate their needs, and offer to help them find solutions to their problems. These are little things that can go a long way in helping to improve your customer loyalty and your long-term repeat sales ability.
Social media can be a good way to connect with customers and build deeper customer relationships. But it can also just be an effective way to waste your time and keep you from doing other things that you should otherwise be doing.
Read my tips on the proper use of social media elsewhere on this site. Yes, platforms such as Facebook and Twitter are free to use and have been tremendously effective for many folks. Just make sure it is a springboard that catapults your success, vs. a trap that prevents you from succeeding.
If you already have a base of people to contact, or a way to effectively spread the word, then consider hosting a special event. It can be a good way of attracting the attention of your potential customers, and offer them an opportunity to interact with you and your business in a non-threatening, non-sales related manner.
Make it fun and informative and try to tie it in to your business niche. Some ideas could include a live performance, a cooking demonstration in a special cuisine, a one-day art class, or a tour of the facilities. All of these events will pique people’s curiosity and get them over to see what you are offering.
Make it a point to get the email addresses of anybody even remotely interested in your business. Setup ways to automatically collect this information on your website (offer something of value to folks who will provide you with this info). Print up postcards or business card sized forms that you have people fill out in person.
Do it however you can… the larger your list of interested people, the greater power and control you have over your business growth and the less tied you are to other uncontrollable sources of business marketing. Sending out regular emails with interesting tips, information, and other stuff (like upcoming events or special promotions) will keep you in their minds and strengthen their relationship, trust, and credibility with you.
This will result in them coming to you instead of going elsewhere when they need whatever it is you are offering. Just make sure you keep the communications interesting and/or helpful. Don’t have time to write and send out regular communications? Most people don’t. However, it is very affordable to hire someone to write quality content for you. Don’t use a lack of time as an excuse not to do this.
Are you grappling with how to increase sales? It’s doesn’t always seem easy if you do not have an unlimited marketing budget like the larger corporations. What you need is someone who is experienced in recognizing affordable strategies that will be most effective for your business.
Contact us today and we’ll help you put an affordable and effective marketing plan in place that is sure to show you how to increase sales without busting your budget.