Facebook marketing is considered by some as one of the more radical ideas that you can capitalize on as part of your small business marketing strategy.
Once thought of as a frivolous platform where teenagers wasted away their time chatting and playing games, Facebook has today become a formidable marketing medium for businesses of all sizes and niches.
There is a significant group of marketing experts and pros who say that Facebook marketing doesn’t work, that there are more effective ways to get a return on your money.
It’s definitely a fad… I’m not going to argue that point. Almost everyone nowadays seems to be touting their own “succeed with social media” plan.
There’s seemingly 100,000+ different ideas and opinions on how to succeed with online social media such as Facebook. And yet, for most who try, they don’t see any real results. BUT, in return for all their effort they do have a lot of energy and time spent on trying to make this work. It’s really discouraging. If everyone is saying it’s so cool, why doesn’t it work.
The reality is that Facebook is simply a marketing platform, just as the newspaper, yellow pages, email, tv, radio, etc., are all varying marketing platforms that are available to you to distribute your message.
While these different platforms do have various advantages and disadvantages, none of them are obsolete. There are still people who are raking in MILLIONS of dollars through yellow pages ads. Yes, even in 2012.
You see, while the marketing platforms are going to always evolve and change, the core way that people respond to marketing and how they think/operate is not likely to change. At the end of the day we’re all still a human being with the same set of emotions and needs as the human beings had 1,000 years ago.
Once you find a way to tap into this flow of human nature, and orient your small business marketing strategies around these laws of human nature, the better the chances are that your marketing will succeed almost regardless of the platform you decide to use.
Believe me when I say that Facebook is really a massive marketplace. Check out these numbers. It’s astounding. Very rarely has anything else garnered so much popularity in such a short time.
The numbers do not lie. With so much interaction going on at all times, the potential to market your small business is tremendous and a service that you should be using.
One of the biggest advantages that Facebook marketing offers is the opportunity for your message to go viral.
Unlike traditional marketing strategies where you hope your advertisement will capture the interest of your clients, with Facebook, you’ve already got their attention. They are on your page because they’ve seen you and are interested in what they see.
It’s almost like taking your business out to where your customers are instead of waiting for them to find you. This can put you in the forefront instantly and give you a tremendous advantage over your competition.
You can use Facebook to do great PR and create an endless irresistible buzz about your business.
And the beauty of it all is that it is completely free (except, of course for your time… there are secrets to getting this under control too!)
Here are a few tips that will help you to make the most of this unexpected marketing opportunity:
Facebook Marketing Tip 1 - Choose An Appropriate Title: When creating your page, use a memorable title that reflects your business. You cannot change your page later so take some time and think of a sober title that is most appropriate.
This will make it easier for your new clients to be able to find you. Avoid being overly casual or using funny titles and characters that your audience will find difficult to relate to.
You pretty much want either your title to describe your business, advocating, for example, your unique selling proposition in as few words as possible, or your business name (add location if your business name is already being used by someone else… such as Maria’s Mexican Restaurant in Edmond, OK).
Facebook Marketing Tips 2 - Use Lots of Photographs: Nothing can liven up your page like a few good photographs can. Upload a few and see the difference it makes. You will be surprised at how a photo will also draw much more interaction to your page than merely text will.
Experiment with posting photos without any text, and even with photos that are pretty but don’t have anything to do with your business. On your Facebook page you should be more interested in getting interaction for building a better relationship with your customers and prospects than you are with getting specific education fulfilled.
But of course, do a mixture of both, so that you are both entertaining and educational. Be the entertaining source your customers can trust. Which leads us to the next point…
Facebook Marketing Tips 3 -Engage With Your Audience: The one thing common with all Facebook users is that they are very social and love engaging in some lively interaction. Make your page fun by interacting with your fans and encouraging them to interact. Don’t restrict yourself to just sharing your company information. Use your page to post related or even un-related (if they are of the right category that will interest your audience) updates and messages.
Facebook Marketing Tip 4 -Great for Local Business: Now you may be thinking that Facebook, can’t be used to promote your business locally, but actually, it can. In fact, it’s really powerful for local advertising.
For example, you can buy ads on Facebook to promote your fan page or even your own website and specify that the ads be only shown to people who are from your local area! You can even specify things like age range.
In the area of free promotions, you can consider using Facebook to alert your local customers to contests, discounts, deals, promotions and even new product, food, or service launches.
If you do a good job with the interaction aspect and posting interesting/entertaining stuff on Facebook and succeed in thus building a great fan base, then your postings of these types of offers will get a much greater response, if only due to the greater exposure that is built-in to your large fan base.
It’s simple. It’s exciting. It’s free. Most importantly, when done correctly, it works! However, be prepared to make the investment in time and effort to make this strategy succeed.
Or, conversely, be prepared to spend the resources necessary to save your time by having others do this work for you. Check out our “secret” to how many businesses are succeeding with Facebook very affordably with little effort on their part.
If you’re interested in finding out how you can use Facebook to increase sales and build your business fan base locally and/or even nationally, we’d be happy to help and advise you.
Simply obtain and read our free report on promoting your business with Facebook, and let us know how we can help you from there.
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